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Toyota

Establishment of Toyota Motor Co. and WWII 1936-1946. Toyota Motor Co. was established as an independent company in 1937. Although the founding family name is Toyoda. Start of Commercial Production 1947-. Commercial passenger car production started in 1947 with the model SA. In 1950 a separate sales company Toyota Motor Sales Co. was established (which lasted until July 1982). In April 1956 the Toyopet dealer chain was established. Today Toyota is one of the top car manufacturers with large market shares in both the US and Europe. It has a small car division, selling under the Daihatsu brand as well as a heavy vehicle division, selling under the Hino brand. Toyota is Japan's biggest car company and second largest in the world (the largest being America's General Motors) having recently overtaken Ford Motor Company in sales. The company is immensely profitable, and its massive cash reserves dwarf those of many countries. Toyota's vehicles are generally highly regarded for their quality, proficient engineering, and value, but their designs are viewed as anonymous and lacking the flair of smaller manufacturers. Toyota offers one of the largest ranges of vehicles of any manufacturer and does, amongst its more predictable high-volume models, produce a number of exciting sports cars, particularly, the Celica, MR2 and Supra.




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